Matt Cutts’ Videos On Youtube:
If you’re still chasing Google around wanting to beat out their algorithm let me supply you with a little a little tip going into 2011, STOP! So we hope you find this SEO article helps.
Instead here is a suggestion from Matt Cutts that they gave during his keynote address at Pubcon this coming year ” Don’t look at us where we are today, but look in the direction we are moving and that which you are focusing on, the big five will be the Mobile Web, Local Search, Social, Blended results inside SERPS and HTML5 “
Your Mobile Web: The mobile web identifies mobile applications or browser based access to the Internet from a handheld device, such as an iPad or a smart phone.
Morgan Stanley analysts have charted the most important online trends and these people forecast that by 2015 the mobile web is going to be bigger than desktop Web.
Local Search:
Today you can find over 10 billion unique searches done month after month within the USA and over 40 percent of these searches have local intent!
We have also witnessed how much emphasis is placed on local search as a result of Google on October 27th of this year when they changed the complete landscape of the search results.
- More Focus on AdWords – Today Google showcases their Google map on top right of their line, pushing down their paid ads a few hundred pixels. In return we have also seen that Google is showing MORE paid advertising in the centre column above the local listings.
- More Levels of competition for Local Advertising – In Google’s new listings they are also showing reviews from their Google Places and other third party websites like Yelp and Insider. As discussed by Jesse Mihm during his current presentation ” How do you Rank a Phone Guide ” Prominence is among the most three major factors within Google’s new Local algorithm.
- Maintain and Optimize your Google Places Page! – My partner and i cannot emphasis this enough, to be successful inside local landscape you MUST create trust with Google by first claiming your Google Places page(s) and optimize them focusing on these two things; a) Meaning b) Prominence
- Two Types of SEO – Some will argue that there are no longer two distinct algorithms for local search and traditional SEO, As i disagree 100%! In my opinion today there are two distinct types of SEO that local businesses need to spotlight in today’s new search to hit your objectives; a) Google Sites SEO; the optimization of your Google Places and website which focuses on Relevance, Prominence and Long distance. b) Traditional SEO; that still focuses with website architecture, content, backlinks and social media
Societal Search: I can easily summarize Social Search in one word; FACEBOOK!
With more than 500 million users Facebook has emerged as the dominate player in social networking and as business owners and online marketers we need to understand on how our prospective customers are interacting with Facebook to identify the most efficient ways of communicate with them to produce trust are the key elements of Facebook WEBSITE PLACEMENT .
It must be said that inclusion of keywords in website names for SEO purposes has never been a major ranking factor. According to Matt Cutts, who regularly speaks on behalf of Google, its value may be further diminished in 2011. It can be argued that websites like Google, Amazon and Facebook did well with brand names as their website names. These, however, are the exceptions to your rule that most of us must work with. And if you need SEO services, remember to check out Xaby.com
Lastly, choose a domain name that you feel comfortable with and that you enjoy. It is like choosing the name to your baby. Let us hope that your website will be successful and will also be happy with your selection.
Incoming search terms:
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